Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your Vanilla Coke shopping experience:
1. Compare - without doubt the biggest advantage that the Vanilla Coke offers shoppers today is the ability to compare thousands of Vanilla Coke at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.
2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about
3. Testimonials - don't know anybody that has bought a Vanilla Coke? Wrong! If the Vanilla Coke is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.
4. Questions - Got a question about Vanilla Coke then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....
5. Reputation - Never heard of the company selling Vanilla Coke? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about Vanilla Coke and build up a picture of their reputation for sales, returns, customer service, delivery etc.
6. Returns - still worried that even after all of the above your Vanilla Coke wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.
7. Feedback - happy with your Vanilla Coke then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.
8. Security - check for the yellow padlock on the Vanilla Coke site before you buy, and the s after http:/ /i.e. https:// = a secure site
9. Contact - got a question about Vanilla Coke, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.
10. Payment - ready to pay for your Vanilla Coke, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.
{{Infobox Beverage|name=Coca-Cola Vanilla|image=|type=
Vanilla Cola| origin=| introduced=[1950s as a
soda fountain2002 as packaged], New Zealand,
Australia, still not re-introduced in Canada,
Great Britain| related=
Pepsi Vanilla,
Coca-Cola,
Diet Coke, Coca-Cola Black Cherry Vanilla,
Coca-Cola Cherry, Coca-Cola with Lime,
V) is the [soft drink Coca-Cola made to a recipe with extra
vanilla.
The introduction of the vanilla flavor was hailed by The Coca-Cola Company as "the greatest innovation since Diet Coke in 1983".Shea, S Coke adds Vanilla
B and T. October 18, 2002. Retrieved January 11
2006 In 2005, The Coca-Cola Company announced, in an unusual turn of events, they would be phasing out the product in the United States and Great Britain by the end of the year. Coca-Cola extracting Vanilla Coke in U.S.
MSN. November 4, 2005 The product is currently being re-introduced, however, with new packaging and with several new variants.
History
Ordinary Coca-Cola already contains small amounts of vanilla. The Coca-Cola Company first tested a Coca-Cola blend with extra vanilla flavoring at the 1982 World's Fair in
Knoxville, Tennessee. After the introduction of Coca-Cola Cherry and the failure of
New Coke the company was hesitant to introduce anything radically new. It was not until early April of 2002 that rumors began to circulate that The Coca-Cola Company was planning a new variation to their classic soft-drink. The Coca-Cola Company was tight-lipped regarding the details of the new beverage, commenting to a
London-based newspaper, "We've always got a number of things in development," leaving open speculation for what was to develop. How about Vanilla Coke?
CNN Money.
April 1, 2002. Retrieved
January 11 2006. It would later be revealed that testing for a vanilla flavor had been completed and that the new beverage would be available in months. However, in late April the company announced that Vanilla Coke would be produced as early as May. Coca-Cola unveils Vanilla Coke
CNN Money. April 15, 2002. Retrieved 2006-09-22. Following its discontinuation, Coke CEO Neville Isdel confirmed in an interview with an Atlanta newspaper the return of Vanilla Coke.
The company began mass-producing Vanilla Coke market on May 15 2002, as part of competition plans against arch-rival
Pepsi and other soft drink producers.
As of 2003, Vanilla Coke was marketed in European countries as well as Australia and New Zealand (in mid-to-late-2002). By 2004, the company had marketed Vanilla Coke in over 30 countries around the globe.
Marketing campaign
The marketing campaign for Vanilla Coke aimed to appeal across all generations. Yolanda Ball, brand manager for Coca-Cola Classic, commented that "We had to learn how to balance the newness of
vanilla with the established qualities of Coca-Cola".Howard, T Coke pops top on new colas
USA Today.
October 14,
2002. Retrieved 2006-09-22.
One of the first notable advertisements was a
television ad created by
The Martin Agency which was based upon the product's original campaign line of "Reward Your Curiosity". The ad featured actor
Chazz Palminteri, in which he and another man pull aside a teenager into an alley when they caught him peering into a hole. Palminteri gives the boy a Vanilla Coke, as a reward for his curiosity.
Ball commented on the television ad by saying that "We were trying to create something new and intriguing... Half of it was about new, different and change of pace, and the rest of it was about how people love and trust Coca-Cola. But we didn't have to say
New from Coca-Cola. We didn't have to hit them over the head with it."
Vanilla Coke debuted at the Vanilla Bean Café, locally known as "the Bean," in the scenic town of Pomfret, Connecticut. The diet variety would be directed primarily at middle-aged women.
The official reintroduction of Coke Vanilla began on May 25, 2007 at the
World of Coca-Cola Museum in Atlanta, Georgia. The Coca-Cola Company announced a partnership with Edy's Ice Cream to co-advertise with Coke on the launch, and featured a 10-ton Vanilla Coke float, which was certified by the Guinness World Records as the largest ice cream float in the world.http://biz.yahoo.com/bw/070525/20070525005432.html?.v=1
Product information
Nutritional
{| class="wikitable"|-----| bgcolor="#FFFFFF" align="center" |
Average quantity| bgcolor="#FFFFFF" align="center" |
per 12 oz serving| bgcolor="#FFFFFF" align="center" |
per 100 mL (about 3 oz)|-----| Energy || align="center" |
165 calories| align="center" |
44 calories|-----| Protein || align="center" | 0 g || align="center" | 0 g|-----| Fat, total || align="center" | 0 g || align="center" | 0 g|-----| - saturated || align="center" | 0 g || align="center" | 0 g|-----| Carbohydrates || align="center" | 41.3 g| align="center" | 11.0 g|-----| - sugars || align="center" | 40.9 g || align="center" | 10.9 g|-----| Sodium || align="center" | 35 mg || align="center" | 10 mg|}
Packaging
Vanilla Coke was packaged in standard bottles in accordance with appropriate Coca-Cola packaging. For a brief period of time in mid-
2003, the bottles that Vanilla Coke came in, which had before said
Vanilla Coke, were changed simply to
V (which matched
Coca-Cola Cherry's new labeling showing a picture of a cherry). Afterwards, the original labeling was resumed.
Varieties
- Coke Vanilla
- Diet Coke Vanilla (discontinued in US as of 2006)
- Coke Vanilla Zero
In late
2002, a sugar free version of the soft drink,
Diet Vanilla Coke, arrived on List of supermarkets shelves. In some countries, including Australia and
New Zealand, a similar drink is marketed as "Diet Coke with Vanilla." and in others is known as Coca-Cola light Vanilla (or Vanilla Coke Light) In 2005, the sugar-free product in the United States and
Canada became "Diet Coke Vanilla," with more emphasis on the Diet Coke label. All varieties were discontinued in 2006 in the
United States, Canada and the
United Kingdom. Both varieties are still available in Australia and Hong Kong. A new Coke Vanilla Zero was introduced in 2007, along with regular Vanilla. Diet Coke Vanilla is not expected to return to the United States.
Reception
Its inaugural year in 2002 was unsurprisingly its best. It is estimated that the product was purchased by about 29% of all United States households that year.Bhatnagar, P Joy of (Vanilla) Pepsi?
CNN Money.
November 4,
2005. Retrieved January 11
2006.
Discontinuation
Doubt was cast over the future of Vanilla Coke and its splinter beverages as it was revealed that 2004 sales amounted to 35 million unit cases in
North America, compared to 90 million in its inaugural year. Vanilla Diet Coke dropped by almost half since debuting in 2003 with 23 million unit cases sold, it fell to just 13.
On
November 3,
2005, The Cola-Cola Company announced that Vanilla Coke and its diet counterpart would be discontinued in the
United Kingdom by early
2006. A day later it was announced that it would be phased out in
North America by the end of 2005.
Coca-Cola introduced
Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke in North America in January 2006. The company said Vanilla Coke and Diet Vanilla Coke may be made available again in the future.
"We are exploring ways to bring them back at another time, but right now Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke are what consumers are telling us they want." Coke ditches three flavours in US
BBC News. November 4,
2005. Retrieved
January 11 2006. Vanilla Coke beverages were never discontinued in some markets such as Australia and France.
Reintroduction
From
February 19,
2007 Vanilla Coke was reintroduced into New Zealand. Vanilla Coke is Back!
Coca-Cola New Zealand.
February 19,
2007.As of May 2007, Coca-Cola Vanilla is once again available in stores around the US. A Coca-Cola Vanilla Zero has also been introduced. The re-released Coca-Cola Vanilla features a new packaging design.
Notes
References
- "Declining sales spell the end of Vanilla Coke". November 6, 2005. New Sunday Times, p. 14.
- Coca-Cola press release Coca-Cola Company. March 12,2004. Retrieved January 11 2006.
- Shea, S Coke adds Vanilla B and T. October 18, 2002. Retrieved January 11 2006.
- How about Vanilla Coke? CNN Money. April 1, 2002. Retrieved January 11 2006.
- Coca-Cola unveils Vanilla Coke CNN Money. April 15, 2002. Retrieved January 11 2006.
- Howard, T Coke pops top on new colas USA Today. October 14, 2002. Retrieved January 11 2006.
- Coca-Cola extracting Vanilla Coke in U.S. MSN. November 4, 2005. Retrieved January 11 2006.
- Coke ditches three flavours in US BBC News. November 4, 2005. Retrieved January 11 2006.
- Bhatnagar, P Joy of (Vanilla) Pepsi? CNN Money. November 4, 2005. Retrieved January 11 2006.
External links
{{Infobox Beverage|name=Coca-Cola Vanilla|image=|type=Vanilla Cola| origin=| introduced=[1950s as a
soda fountain2002 as packaged],
New Zealand,
Australia, still not re-introduced in
Canada, Great Britain| related= Pepsi Vanilla,
Coca-Cola,
Diet Coke, Coca-Cola Black Cherry Vanilla,
Coca-Cola Cherry,
Coca-Cola with Lime, V) is the [soft drink Coca-Cola made to a recipe with extra vanilla.
The introduction of the vanilla flavor was hailed by The Coca-Cola Company as "the greatest innovation since Diet Coke in 1983".Shea, S Coke adds Vanilla
B and T. October 18,
2002. Retrieved
January 11 2006 In 2005, The Coca-Cola Company announced, in an unusual turn of events, they would be phasing out the product in the United States and
Great Britain by the end of the year. Coca-Cola extracting Vanilla Coke in U.S.
MSN.
November 4, 2005 The product is currently being re-introduced, however, with new packaging and with several new variants.
History
Ordinary Coca-Cola already contains small amounts of vanilla.
The Coca-Cola Company first tested a Coca-Cola blend with extra vanilla flavoring at the
1982 World's Fair in Knoxville, Tennessee. After the introduction of
Coca-Cola Cherry and the failure of
New Coke the company was hesitant to introduce anything radically new. It was not until early April of
2002 that rumors began to circulate that The Coca-Cola Company was planning a new variation to their classic soft-drink. The Coca-Cola Company was tight-lipped regarding the details of the new beverage, commenting to a London-based newspaper, "We've always got a number of things in development," leaving open speculation for what was to develop. How about Vanilla Coke?
CNN Money.
April 1, 2002. Retrieved
January 11 2006. It would later be revealed that testing for a vanilla flavor had been completed and that the new beverage would be available in months. However, in late April the company announced that Vanilla Coke would be produced as early as May. Coca-Cola unveils Vanilla Coke
CNN Money. April 15,
2002. Retrieved 2006-09-22. Following its discontinuation, Coke CEO Neville Isdel confirmed in an interview with an Atlanta newspaper the return of Vanilla Coke.
The company began mass-producing Vanilla Coke market on May 15
2002, as part of competition plans against arch-rival
Pepsi and other soft drink producers. As of 2003, Vanilla Coke was marketed in European countries as well as Australia and New Zealand (in mid-to-late-2002). By
2004, the company had marketed Vanilla Coke in over 30 countries around the globe.
Marketing campaign
The marketing campaign for Vanilla Coke aimed to appeal across all generations. Yolanda Ball, brand manager for Coca-Cola Classic, commented that "We had to learn how to balance the newness of vanilla with the established qualities of Coca-Cola".Howard, T Coke pops top on new colas
USA Today.
October 14,
2002. Retrieved 2006-09-22.
One of the first notable advertisements was a television ad created by
The Martin Agency which was based upon the product's original campaign line of "Reward Your Curiosity". The ad featured actor Chazz Palminteri, in which he and another man pull aside a teenager into an alley when they caught him peering into a hole. Palminteri gives the boy a Vanilla Coke, as a reward for his curiosity.
Ball commented on the television ad by saying that "We were trying to create something new and intriguing... Half of it was about new, different and change of pace, and the rest of it was about how people love and trust Coca-Cola. But we didn't have to say
New from Coca-Cola. We didn't have to hit them over the head with it."
Vanilla Coke debuted at the Vanilla Bean Café, locally known as "the Bean," in the scenic town of Pomfret, Connecticut. The diet variety would be directed primarily at middle-aged women.
The official reintroduction of Coke Vanilla began on May 25, 2007 at the
World of Coca-Cola Museum in
Atlanta, Georgia. The Coca-Cola Company announced a partnership with Edy's Ice Cream to co-advertise with Coke on the launch, and featured a 10-ton Vanilla Coke float, which was certified by the Guinness World Records as the largest ice cream float in the world.http://biz.yahoo.com/bw/070525/20070525005432.html?.v=1
Product information
Nutritional
{| class="wikitable"|-----| bgcolor="#FFFFFF" align="center" |
Average quantity| bgcolor="#FFFFFF" align="center" |
per 12 oz serving| bgcolor="#FFFFFF" align="center" |
per 100 mL (about 3 oz)|-----| Energy || align="center" |
165 calories| align="center" |
44 calories|-----| Protein || align="center" | 0 g || align="center" | 0 g|-----| Fat, total || align="center" | 0 g || align="center" | 0 g|-----| - saturated || align="center" | 0 g || align="center" | 0 g|-----| Carbohydrates || align="center" | 41.3 g| align="center" | 11.0 g|-----| - sugars || align="center" | 40.9 g || align="center" | 10.9 g|-----| Sodium || align="center" | 35 mg || align="center" | 10 mg|}
Packaging
Vanilla Coke was packaged in standard bottles in accordance with appropriate Coca-Cola packaging. For a brief period of time in mid-
2003, the bottles that Vanilla Coke came in, which had before said
Vanilla Coke, were changed simply to
V (which matched
Coca-Cola Cherry's new labeling showing a picture of a cherry). Afterwards, the original labeling was resumed.
Varieties
- Coke Vanilla
- Diet Coke Vanilla (discontinued in US as of 2006)
- Coke Vanilla Zero
In late
2002, a sugar free version of the soft drink,
Diet Vanilla Coke, arrived on List of supermarkets shelves. In some countries, including Australia and New Zealand, a similar drink is marketed as "Diet Coke with Vanilla." and in others is known as Coca-Cola light Vanilla (or Vanilla Coke Light) In
2005, the sugar-free product in the United States and Canada became "Diet Coke Vanilla," with more emphasis on the Diet Coke label. All varieties were discontinued in 2006 in the
United States, Canada and the
United Kingdom. Both varieties are still available in Australia and Hong Kong. A new Coke Vanilla Zero was introduced in 2007, along with regular Vanilla. Diet Coke Vanilla is not expected to return to the United States.
Reception
Its inaugural year in 2002 was unsurprisingly its best. It is estimated that the product was purchased by about 29% of all United States households that year.Bhatnagar, P Joy of (Vanilla) Pepsi?
CNN Money. November 4, 2005. Retrieved January 11
2006.
Discontinuation
Doubt was cast over the future of Vanilla Coke and its splinter beverages as it was revealed that 2004 sales amounted to 35 million unit cases in
North America, compared to 90 million in its inaugural year. Vanilla Diet Coke dropped by almost half since debuting in 2003 with 23 million unit cases sold, it fell to just 13.
On
November 3,
2005, The Cola-Cola Company announced that Vanilla Coke and its diet counterpart would be discontinued in the
United Kingdom by early 2006. A day later it was announced that it would be phased out in
North America by the end of 2005.
Coca-Cola introduced
Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke in North America in January 2006. The company said Vanilla Coke and Diet Vanilla Coke may be made available again in the future.
"We are exploring ways to bring them back at another time, but right now Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke are what consumers are telling us they want." Coke ditches three flavours in US
BBC News.
November 4, 2005. Retrieved January 11
2006. Vanilla Coke beverages were never discontinued in some markets such as Australia and France.
Reintroduction
From
February 19, 2007 Vanilla Coke was reintroduced into
New Zealand. Vanilla Coke is Back!
Coca-Cola New Zealand.
February 19,
2007.As of May 2007, Coca-Cola Vanilla is once again available in stores around the US. A Coca-Cola Vanilla Zero has also been introduced. The re-released Coca-Cola Vanilla features a new packaging design.
Notes
References
- "Declining sales spell the end of Vanilla Coke". November 6, 2005. New Sunday Times, p. 14.
- Coca-Cola press release Coca-Cola Company. March 12,2004. Retrieved January 11 2006.
- Shea, S Coke adds Vanilla B and T. October 18, 2002. Retrieved January 11 2006.
- How about Vanilla Coke? CNN Money. April 1, 2002. Retrieved January 11 2006.
- Coca-Cola unveils Vanilla Coke CNN Money. April 15, 2002. Retrieved January 11 2006.
- Howard, T Coke pops top on new colas USA Today. October 14, 2002. Retrieved January 11 2006.
- Coca-Cola extracting Vanilla Coke in U.S. MSN. November 4, 2005. Retrieved January 11 2006.
- Coke ditches three flavours in US BBC News. November 4, 2005. Retrieved January 11 2006.
- Bhatnagar, P Joy of (Vanilla) Pepsi? CNN Money. November 4, 2005. Retrieved January 11 2006.
External links
